SICT Duitama

Public sector · Tourism & commerce
Project type: Digital strategy & institutional communication
Role: Advertising & Digital Strategist

Managing a City’s Digital Presence

I worked as a digital strategist for the Secretary of Industry, Commerce, and Tourism of Duitama, overseeing the institution’s digital communication under a unified visual and strategic framework.

The role involved managing social media, redesigning the official website, and coordinating digital initiatives aimed at strengthening tourism, commerce, and local business visibility.

Content Creation & Territory Documentation

A photographic and content registry of touristic sites was created to support social media, campaigns, and promotional materials.

This visual documentation became the foundation for content strategies designed to incentivize tourism and highlight the region’s cultural and natural value.

Campaigns, Reporting & Institutional Support

The role required constant strategic planning, performance reporting, and coordination with internal teams. In addition to digital work, I supported institutional events through printed materials, POP assets, and on-site documentation, ensuring consistent communication across digital and physical channels

Business Development & Sector Support

I coordinated and promoted digital initiatives to support local economic sectors.
This included organizing and communicating training workshops for hotels, restaurants, and service providers, as well as leading a campaign to develop websites for 10 dairy companies, later expanded to businesses from multiple sectors through an open registration strategy.

A Unified Digital System for Tourism & Commerce

The institutional website was redesigned to improve clarity, structure, and usability. Tourism and commerce sections were reorganized into clear categories, allowing users to explore registered businesses through improved previews, images, and short descriptions. The goal was to turn the website into an accessible directory that actively promoted local businesses rather than a static institutional site.