TERRAGUA

Natural products · Villa de Leyva, Colombia
Project type: E-commerce redesign & digital brand refresh
Role: Digital Designer & E-commerce Strategist
Timeline: Ongoing collaboration

From Spiritual Aesthetic to Product-Driven Communication

Terragua had an established product line but a digital presence that relied on saturated visuals and abstract, pseudo-spiritual language. The focus shifted toward a clearer, more energetic narrative centered on ingredient properties, benefits, and usability.

The visual direction was simplified and adapted to a modern, Instagram-friendly aesthetic, improving clarity, accessibility, and perceived product value without losing the brand’s natural essence.

Social Media as Brand Reinforcement

Social media content focused on consistency, clarity, and education.

Visual assets and copy were aligned with the new digital language, emphasizing product benefits and natural ingredients rather than abstract concepts. This approach helped strengthen brand perception and create a more cohesive experience between social platforms and the e-commerce site.

Turning the Website into a Sales Tool

The website was restructured as a complete e-commerce experience, designed to build trust, clarify the product offering, and enable direct transactions.

Content was reorganized to prioritize product understanding, clearer descriptions, ingredient-focused information, and a visual hierarchy that guided users from discovery to purchase. The aesthetic was simplified to reinforce credibility and align with contemporary e-commerce standards.

A secure payment gateway was integrated, transforming the site into a functional sales channel, while optimized contact flows supported both direct customers and wholesale inquiries. The website shifted from a static brand presence to an active commercial platform.